Creative Director + Photographer
Creative Director + Photographer
Hasselblad partners with Björn Ceder & Stockholm Open to artistically document Tennis Against Corona fundraiser match. Björn Ceder, Swedish photographer and creative director, was selected to document Tennis Against Corona, an aid initiative to support those strongly affected by the pandemic organized by Stockholm Open, the world’s oldest Association of Tennis Professional’s indoor tournament. On 10 May 2020, two of Sweden’s highest ranked tennis professionals and the world’s second-best ranked brothers in the sport, the Ymer brothers Mikael and Elias, competed head to head in the Royal Tennis Hall in Stockholm. Playing to empty stands, only a small camera crew was allowed to cover the fundraiser as the first match within professional male tennis to take place since the ATP called for a stop to all tournaments in March.